Grocery store bread, how nutritious is it?
We have gotten lots of questions here at GroceryGuide.com
over the last few months regarding the health and nutritional claims made on
grocery store bought breads. It seems that every bread supplier and baker has
tried to jump on the Whole Grain or nutrition wagon. Some maybe shouldn't be making the claims.
The rules for what a manufacturer can claim seem to be almost as confusing to many consumers.
The real lesson from the latest white bread debate is that consumers need to pay attention to bread labels, which are notoriously misleading. Often, breads with hearty-sounding words like "7 grains," "cracked wheat" and "multi-grain" on the label are made with bleached flour and brown food coloring rather than healthful whole grains. Some bread packages use terms like "100 percent wheat," which gives many shoppers the wrong impression they are buying 100 percent whole wheat bread.
Read more:
The New York Times - Controversy in the Bread Aisle
The Center for Science in the Public Interest
