Printable or Online Coupons Becoming More Popular
In another article Grocery Coupons now used more often by Grocery Shoppers, we noted that online coupon usage is up 83% over the same period last year. This study demonstrates the size of the online coupon user base.
The number of people turning to the web for coupons has soared to 36 million in 2008. That’s an increase of 10 million people from 2005. Traditionally consumers have associated coupons with the Sunday paper, but as consumers turn to the web for news they’re also looking online for savings. In an effort to learn more about these “Coupon Clickers,” Simmons/Experian Research and Coupons, Inc. conducted a survey ‒ the 2008 Printable Coupon Consumer Pulse. The research confirms the most popular sources for printable coupons are savings‒specific sites like Coupons.com. A June Hitwise report found Coupons.com has the largest market share for savings sites, and traffic has increased 190 percent since 2007.
“The economic downturn is generating a shift in coupon use and a
long‒term change in consumer perception and behavior,” said Steven
Boal, CEO of Coupons, Inc. “A new generation of shoppers is discovering
coupons on the Web and printing coupons is becoming a regular part of a
consumer’s shopping routine. In fact, almost a quarter of the 148
million Americans that use coupons now find them online, and nearly
half of these Coupon Clickers are between the ages of 22 and 44.”
Read more: Coupons.com
