Kroger announces “a better way to save” for Ralphs Grocery

Ralphs Grocery Co., a division of Kroger Co., Cincinnati, introduced “a better way to save” yesterday to customers at its 262 Southern California stores. Following up on a teaser ad last Sunday promising “new lower prices,” Ralphs said it was lowering the prices on thousands of items while also continuing to offer in-store and advertised specials.