Wal-Mart pressuring vendors to take costs out of the supply chain

"When our grocery suppliers bring price increases, we don't just accept them," says Pamela Kohn, Wal-Mart's general merchandise manager for perishables.

Size does have it's advantages and volume does give Wal-Mart an advantage when negotiating with vendors. I thought that this article in Fortune magazine would be of interest to our GroceryGuide.com visitors.

Wal-Mart has long been known for some great prices and with the current pressures on consumers they have enjoyed larger crowds of shoppers as they promote there low price message through increased media impressions.

To see how they do it and learn a new word: Locovore, read the rest of the story at CNN.