A new, smaller grocery store coming to town
Supermarket
giant, Supervalu, is testing a new grocery store concept with a small format. The store, Urban Fresh, of the Jewel-Osco division will open in Chicago's Lincoln Park. The retailer has designed the
16,000-square-foot store to cater to urban consumers in affluent
neighborhoods.
Sounding a lot like Tesco's Fresh & Easy Neighborhood Market, "Urban Fresh, by Jewel" has a fresh-food focus with prepared meals being a very important offering to its time-strapped customers. The store is taking the place of Supervalu's Sunflower Market, its organic grocery concept that closed its doors at 1910 N. Clybourn Ave in Chicago's Lincoln Park in February. Urban Fresh's doors are scheduled to open this fall.
We at GroceryGuide.com are seeing more grocery chains studying and testing this type of concept as retailers struggle to find a competitive advantage over the big-box stores. With high gasoline prices, consumers are not as likely to drive to the bigger grocery stores if they can find what they need at a neighborhood store. If offer fresh produce, friendly faces, reasonable prices and accept coupons they should succeed.
Chains such as A&P have opened these smaller footprint style grocery stores. Their SuperFresh banner is found in urban downtown areas. Aldi does great with their small format. Grocery formats that match up well with the consumers needs and the lifestyles of the local neighborhood shoppers will succeed.
Read more: Urban Fresh Grocery Stores
Sounding a lot like Tesco's Fresh & Easy Neighborhood Market, "Urban Fresh, by Jewel" has a fresh-food focus with prepared meals being a very important offering to its time-strapped customers. The store is taking the place of Supervalu's Sunflower Market, its organic grocery concept that closed its doors at 1910 N. Clybourn Ave in Chicago's Lincoln Park in February. Urban Fresh's doors are scheduled to open this fall.
We at GroceryGuide.com are seeing more grocery chains studying and testing this type of concept as retailers struggle to find a competitive advantage over the big-box stores. With high gasoline prices, consumers are not as likely to drive to the bigger grocery stores if they can find what they need at a neighborhood store. If offer fresh produce, friendly faces, reasonable prices and accept coupons they should succeed.
Chains such as A&P have opened these smaller footprint style grocery stores. Their SuperFresh banner is found in urban downtown areas. Aldi does great with their small format. Grocery formats that match up well with the consumers needs and the lifestyles of the local neighborhood shoppers will succeed.
Read more: Urban Fresh Grocery Stores
