October is Breast Cancer Awareness Month
National Breast Cancer Awareness Month (NBCAM) organization is comprised of several national public service organizations, professional medical associations, and government agencies working in partnership to build breast cancer awareness, share information and provide access to screening services.
This year, nearly 200,000 women and men will be diagnosed with breast cancer. Awareness of breast cancer is the first vital step in combating the disease. According to Susan G. Komen for the Cure, the chances of overcoming the disease are greater if the cancer is detected early. In fact, when breast cancer is confined to the breast, the 5-year survival rate is greater than 98 percent.
To help raise awareness for breast cancer, General Mills will introduce special pink packaging on an assortment of
its most beloved brands during National Breast Cancer Awareness Month, including Cheerios Cereal, Nature Valley Granola Bars, Progresso Soup, Hamburger Helper Dinner Mixes, Green Giant Frozen Vegetables, Pillsbury Crescent and Sweet Rolls and Refrigerated Cookie Dough, Cascadian Farm Granola Bars, Total Cereal, and Betty Crocker Cookie Mixes, Warm Delights Desserts and Potatoes.
The pink products are available in stores around the country through the month of October. By supporting these brands, consumers help ensure that General Mills can continue to support the fight against breast cancer.
General Mills has made a $2 million donation to Susan G. Komen for the Cure and will donate an additional $1 for every story shared on PinkTogether.com, up to $100,000, through October 31, 2007.
Resources:
Breast Cancer Awareness Month
American Cancer Society programs
Susan G. Komen for the Cure
General Mills
